Uniqlo Launches International Magazine

LifeWear is the official publication from Japanese retailer, Uniqlo – this publication will be distributed worldwide, written in Japanese and English.

LifeWear is a name that Uniqlo has used since 2013. “The word refers to everyday clothes designed to improve life for everyone,” Uniqlo wrote in the magazine.

The magazine features 120 pages in an A4 format. The pages include interviews with Uniqlo ambassadors – the first edition consists of ’30 Questions’ with Roger Federer.

The ‘diverse’ content of the first issue includes styling stories about people living in LA, coverage of multiple Uniqlo collaboration lines and collections, as well as travel advice.

“I feel so lucky to have this opportunity to launch a magazine,” said Takahiro Kinotoshita, Creative Director at Fast Retailing Global Creative Lab Tokyo. “The past six months have been very exciting in taking on the challenge of conveying the essence of LifeWear. I hope to gradually increase the number of readers looking forward to each issue of this publication in both print and digital form.”

This is not the first time a retailer has delved into the world of publications – last year, Surfstitch launched The Post. The Post features 40 pages of its Summer 19/20 collection with the hopes to create a seamless and wide-reaching audience for the season. “The Post’s physical format offers a premium format to connect with our audience, integrating long-form narrative, strong visuals and typography,” said Dane Patterson, the General Manager, Brand and E-Commerce of SurfStitch.

The magazine will be distributed throughout Australian stores. Customers can also download the copies for free with Kindle.

Like this story? Sign-up for the free Pulse Weekly Newsletter for more essential online retail content.