Walmart Acquires New Digital-First Brand,

Reading Time: 2 mins
By Published On: December 10, 20180 Comments

Walmart has announced the acquisition of online art retailer, for an undisclosed amount.

The US department store has revealed its plans to purchase, with the deal expected to close early next year. Walmart hasn’t revealed how much the acquisition will set the business back yet, but sources have told CNBC that the digital art and wall décor company has been clocking up annual sales of more than $300 million.

According to Anthony Soohoo, SVP and group general manager, home, Walmart US e-commerce, the art e-tailer will enhance Walmart’s growing portfolio of digital-first brands.

“ is the world’s largest online retailer in the art and wall décor category, and the addition of its two million curated images – including a growing exclusive assortment – will create an even richer, deeper customer experience across our home category,” he wrote in a blog post on

Walmart digital

He has also said that will continue to operate as an independent brand, with its stock sold across the business’s growing suite of e-commerce websites.

“We plan to operate the assets of as a standalone and complementary site – and then add their wide-ranging assortment to,, and,” Soohoo said.

According to Walmart, the ‘wall’ segment of the home décor retail market is worth $10 billion in the US, annually, and the acquisition of will form a fundamental part of Walmart’s mission to “win the home”.

The business has also said that will form a larger part of Walmart’s digital-first acquisition strategy to enhance its category expertise and e-commerce presence. Walmart has also brought, and Mossejaw under its helm in recent years, as well as a host of other digital-first brands.

“This announcement is just another example of how we’re establishing as a specialty retail destination for the home – giving customers the inspiration and confidence to make a beautiful home possible for everyone. I’m so excited to welcome as a part of that mission,” he said.

Never miss our best stories. Sign up for Power Retail’s free weekly newsletter and find our daily stories on FacebookTwitter, LinkedIn, and Instagram.

About the Author: Power Retail

Share this story!

Leave A Comment