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Warm Weather Causes a Drop in Winter Sales

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By Published On: April 18, 20180 Comments

Retail sales for March and April are down, and sources say the unseasonably warm weather is to blame.

Australia is currently in the midst of one of the warmest autumns on record, but while consumers are soaking up the last rays of a lingering summer, retailers are concerned about the impact the warm weather is having on their new season sales.

“Everybody is saying ‘isn’t this weather amazing’ — I’m saying ‘no we want some cold weather it’s not amazing at all’,” the owner of Swish Plus Fashion, Anita Carmody told the ABC earlier today.

Clothing stores started selling new season clothing ready for winter as early as February, but the consistently nice weather has meant people just aren’t buying.

“It’s definitely affecting sales— foot traffic is down,” Carmody said.

According to Carmody, her online sales have remained steady, but her in-store figures have dropped by as much as 10 percent when compared to the same period in 2017.

However, Carmody isn’t the only one feeling the heat, as larger chains have also been counting down the days for a shift in weather patterns for weeks now.

“It’s across the board, clothing, and footwear. You’ve also got retailers with heaters coming in and electric blankets,” Russell Zimmerman from the Australian Retailers Association said. “They’re expecting to sell for winter and they can’t”.

Online and in-store retail sales hit the ground running at the start of 2018, with sales up by 0.6 percent in February, but since winter lines have hit the shops, these early results have started to decline.

Big multichannel brands such as Myer were offering 20 percent off woolen garments within a week of them hitting the shelves.

With Australia predicted to shiver through a colder than usual winter, it’s hoped sales of winter lines will pick up as the cooler late-season weather starts to set in.

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