What Footy Finals will look like at the cash register

Themselves getting into the swing of the forthcoming festivities, tech platform ShopFully has crunched the numbers to determine exactly what footy fanatics have planned for the weekends ahead.

Aiming to provide a digital hub for consumers to connect with their favourite local retailers, ShopFully works with local retailers like Coles, ALDI, Big W and Dan Murphy’s, among others, to deliver digital shopfronts and catalogues and convert online traffic into in-store sales.

With users for their mobile-first marketplace reportedly exceeding 12 million, ShopFully have turned to their users’ favoured product searches in the most recent days to determine what’s on the menu for finals fever.

“Footy Finals is an event that is near and dear to many Aussies across the country, as it means coming together to experience the fun with their loved ones. In the face of increased financial pressures, ShopFully investigated its key search trends to understand how East Coast households are using promotional offers to deliver a finals feed without breaking the bank,” Nick Larcher, Marketing Director for ShopFully Australia, tells Power Retail, “These search habits are telling us that consumers are turning to digital catalogues to streamline their purchasing and budget effectively, making sure they are nabbing the best deals on the nation’s most-loved grocery items.”

From their findings, ShopFully have determined:

• Victorians are the most Aussie Australians of all, accounting for 50 percent of searches for prawns in order to ‘throw a shrimp on the barbie’, compared to 15 percent for both NSW and QLD
• No surprise here, but the recent rise in price of the humble Bunnings snag has done little to discourage Victorians away from the BBQ favourite, with a whopping 60 percent of searches for sausages coming from Victoria
• The hotly fought contest between Tomato Sauce and Mustard has been won and lost in NSW, with NSW accounting for 54 percent of searches for Tomato Sauce, on top of 31 percent from Victoria
• The go-to snack choice for QLD and NSW is all locked in, with ‘thins potato chips’ representing 38 percent of searches in each of the two states (hopefully both have the good sense to avoid Salt & Vinegar)

The single surprise, if you can call it that, from ShopFully’s findings can be discovered in the data the platform has collated from what us Aussies are clicking on the most in retailers’ digital catalogues. Pork Gyoza ranks second for most clicked on overall in NSW, also coming in third for both Victoria and QLD, suggesting eating habits in footy season have at least embraced some diversity in recent years. 

Although, all hope might be lost if anybody’s considering the bright idea of combining tomato sauce with Pork Gyoza while barracking for their favourite sporting heroes.

But the one thing kicking goals in every Australian home? The love of a good bargain, of course!

“This year, shoppers are making sure they compare specials to save on their BBQ essentials, so hosting doesn’t come at a stiff cost,” says Larcher, “Scoring bargains will be a sure-fire winner in any household.”

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