Woolworths Support Drought-Affected Aussie Farmers

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By Published On: July 30, 20180 Comments

Woolworths has announced its partnership with Rural Aid in a move that will double the charity’s existing capacity over the next 12 months. This move is to support farmers and rural communities severely impacted by drought.

Yesterday, Woolworths announced its $1.5 million funding to Rural Aid, a charity founded in 2015 that provides holistic support to rural Australia. Hundreds of farmers will benefit from Woolworths’ investment in Rural Aid’s Buy A Bale program. The program provides support to farmers in need by delivering hay to feed cattle, as well as providing other essential items.


This support from Woolworths will also go towards increasing the number of counsellors available to farmers and their families. A need for counsellors during this challenging time is paramount as farmers and their families can be impacted by mental health issues caused from the stress and financial strain caused by long-term drought.


Brand Banducci, Woolworths Group CEO said in a statement, “Our store teams in rural and regional areas, particularly NSW and Queensland, have experienced first-hand the impact the current drought is having on farming communities.”  As Woolworths works closely with Australian farming communities, it was an obvious move to support them in their time of need.


Brad Banducci went on to say, “Rural Aid has worked tirelessly over the past few years to help farmers impacted by the drought. Our support will allow them to focus on increasing the delivery of much needed livestock feed to farmers and other essentials as the drought continues to cause widespread impact to many communities.”


Woolworths’ financial commitment to Rural Aid is just the start as Woolworths is also exploring other ways their resources can be utilised by Rural Aid, such as the Supply Chain and Logistics team.


Charles Alder, CEO of Rural Aid spoke of the difficulties faced by Australian Farmers this year and how Rural Aid has been working to support them. “This year, we have received requests for assistance from over 700 farmers, with hundreds more desperately in need of our support, so we are truly grateful for the partnership and commitment from Woolworths.”


This additional funding will go a long way to support farmers’ who are in need. For further information or if you would like to offer your support to the farming community, head to


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