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Woolworths Takes Australia Day Stance

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By Published On: January 16, 20242 Comments

Woolworths has come under fire following the decision to not stock Australia Day merchandise in store this year.

Woolworths joins other retailers including Aldi and Kmart who have also said they will not stock Australia Day merchandise amid rising scrutiny surrounding the public holiday and its wider cultural impact, citing cultural sensitivities.

A spokesperson for Woolworths stated that there has been a gradual decline in demand over recent years for the merchandise and notes that “there’s been broader discussion about January 26 and what it means to different parts of the community.” 

Opposition leader Peter Dutton called for a boycott against the supermarket which Prime Minister Albanese condemned stating the workers need to be considered. “His big statement was to call for a boycott of Woolworths as well as I assume Aldi and Kmart – they employ over 200,000 Australians,” he told ABC radio.

“He needs to explain whether that boycott is forever, or whether it’s just until Australia Day and what the impact on those people who work for these companies will be.”

In an incident directly linked to the controversy, one Woolworths store has literally come under fire. A Woolworths store in Brisbane was vandalised earlier this week with pro-Australia day graffiti reading “5 days 26 Jan Aussie Oi Oi Woolies f— u” on its exterior with the vandal, dressed in makeshift combat gear, caught on CCTV setting off a flare inside the business. The flare was quickly extinguished by first responder teams and an investigation led by Brisbane police is underway. 

Rival supermarket Coles will continue to stock themed merchandise ahead of the public holiday on January 26.

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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  1. Brenton January 17, 2024 at 2:16 PM - Reply

    Shame on you Power Retail for stooping to big media tactics and bullshitting in your article title. As you mention in the article it’s because of declining sales of cheap overseas manufactured garbage that most don’t want to buy and dispose of within a week. Using a clickbait title that is completely untrue is very dishonest and not what I’ve come to expect from this publication. There was no stance taken here, but simply a business decision. I love getting my industry news from Power Retail, please don’t start acting like all the other dishonest media outlets

  2. David January 23, 2024 at 4:44 PM - Reply

    For a company that was built by Australian to be where they are today, it’s disgusting for them to stand for division of Australia.

    They should put their money where their mouth is and give majority share to the ‘Original land Owners’ and appoint an ‘Original land Owner’ to be their CEO to guide them.

    If they can’t wont do that, then they truly don’t believe in their stance and are hypocrites that only believe in lining their own pockets.

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