Zanui Secures Partnership with Marlin Brands

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By Published On: December 17, 20190 Comments

Zanui is poised to recapitalise on its brand with a partnership with Marlin Brands. The wholesaler is majority-owned by funds managed by global investors Oaktree Capital Management L.P. and Alceon Group. 

In October, Zanui entered voluntary administration, with confidence that it would find a buyer – “It’s early days in the administration process but I confidently anticipate that we will be seeking urgent expressions of interest from parties to acquire the business,” explained Gayle Dickerson in a statement, one of the partners in the administration, at the time of the announcement.

This new partnership aims to ‘reinvigorate and recapitalise’ the online retailer to ‘satisfy its objective of becoming the preferred online shopping experience for its customers’.

Zanui as established in 2011 in Australia by Yosuke Hall. The brand originally sold electronics under the name Cornermill but changed to Zanui after voting on names made by a name generator. As the brand became established, it pivoted into the homewares and furniture categories.

Aside from the marketplace, Zanui also has involvement with Rocket Internet SE, ‘the world’s largest online start-up incubator’. The Berlin-based company includes involvement from brands including The Iconic and HelloFresh.

This step offers a fresh start for the retailer, explains Zanui CEO, Yosuke Hall. “Partnering with Marlin and its global owners enables us to assure our customers that they can continue to trade on the Zanui platform and have every confidence in the financial stability, service experience and
quality of the products we trade,” he says.

“This partnership provides Zanui with the backing and commitment to take its customer offering to the next level. We are dedicated to making our customers feel like they are getting the absolute best online experience possible, from product range through to delivery.”

What attracted Marlin Brands to Zanui was its “quality retail service offering” which ultimately “resonates strongly with customers and suppliers alike”, Mr Hall says.

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